From bulldozers to fine art with David Gelfman

 

David Gelfman, Metal Sculptor

“A visitor to my studio is just as apt to find me repairing somebody’s bulldozer as creating fine art,” says David Gelfman. “To me, the activities are not as different as they sound”. Indeed, Gelfman’s work delivers an exciting fusion of the industrial functionality of a bulldozer, and the form, delicacy and taste expected from fine art.

David Gelfman was immersed in the mechanics of creating at an early age. In his adolescence, Gelfman spent summers working for a metal fabricator, picking up tricks of the trade along the way. He also shared his father’s wood-shop in his own basement, and explored furniture design, along with many other skills. Gelfman’s insatiable fascination with machinery and farm implements has followed him since childhood. As a ten year old, he developed this interest, and continues to collect a range of machinery today. Gelfman realized his destination as an artist during his undergraduate education at St. Lawrence University (New York) and graduated with a BA in 1989. During the pursuit of his MFA (Rinehart School of Sculpture at the Maryland Institute, in Baltimore), Gelfman “began to focus in on the mechanics of creating the imagery that had previously just inhabited [his] imagination.” Since 1994, Gelfman has worked out of his studio in Ridgefield, Connecticut. The studio is a large barn, filled with a collection of mid twentieth century machine tools, as well as Gelfman’s in-progress works.

David Gelfman’s work flourishes from his expertise in manipulating materials. Through his ability to physically construct, Gelfman has produced a myriad of different types of work. Gelfman describes one piece, designed for and displayed at the Aldrich Museum of Contemporary Art (Ridgefield, CT): “Many of the largest works Iʼve done are the result of [my] preoccupations with older technologies. One piece I did was a submarine which was in a show at The Aldrich Museum of Contemporary Art. We were asked to create works that were site specific. I made up a little dreamlike situation of the tide  leaving this submarine behind. I often have a childish beginning to a piece.” Gelfman’s sculptural work is based in concept, as well as the artist’s mental imagery constructed in quite a physical manner. In his purely sculptural work, Gelfman’s inspiration seems ever-changing, but draws from interests in antique machinery (submarines as well as tractors, sawmills and steam locomotives), geometry, and his six months a year spent managing commercial fishing expeditions. He has worked on pieces that are interactive, and considers the relationship between the sculpture and the viewer to be significant.

Along with working on purely sculptural pieces, Gelfman has worked extensively on functional creations. With the advantage of education in both materials and visual art, Gelfman pours much of his focus on artistic architectural metal work: staircases, railings, custom furniture, fans. Although these pieces are as functional as any piece built in a factory, Gelfman’s artistic taste and style shine through; his ability to create a form that balances artistry and operation is truly unique.

As a creative, Gelfman recognizes and speaks on the struggle that a career in the art world presents: “Art-making can be a compulsion that is difficult to control and it can go on hiatus.” Gelfman suggests a “healthy dose” of activities not based in creating art in order to stay balanced, and states that much of his time is spent working technically. However, it is hard to believe that this routine does not, at the end of the day, benefit his art, both in terms of skill and concept. The continued technical exposure to machinery informs his functional designs and influences his sculptural forms. This back-and-forth interaction gives Gelfman’s work the advantage of impeccable craft and the attraction of being conceptually unparalleled. While his sculptures are delicately constructed from the basis in large-scale machinery, Gelfman’s artistic architectural metal designs are decorative and entertaining, yet undeniably conceptual and of course, completely functional. David Gelfman’s harmonic integration of industrial mechanics and artistic finesse allow his work, sculptural or functional, to succeed and grow through his career. “I would say [...] that I have been able to create unique things and demonstrate a singular style that is gratifying. I find that my work and materials do evolve…”

Gelfman has exhibited work in galleries in Connecticut and New York. Two large-scale steel sculptures remain on permanent display at the Connecticut Childrenʼs Medical Center in Hartford, CT. Gelfman has worked on private sculptural commissions, custom interior and furniture design and fabrication. He also recently finished renovating his own home.                                                                                  –contributed by Jordan Marker

 

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“One price fits all” at this fundraiser event for a local art league

By Sherry Truhlar, President, Red Apple Auctions

Artist auction display - sketch

Last February (2012), two friends of mine headed to Old Town, Alexandria, VA to participate in The Art League’s Patrons’ Show.  For a $175 ticket, they each came home with an original work of art.  It was a sold-out night with almost 700 people attending.

I haven’t yet attended this event myself, but it’s gotten some good P.R.  My friends had read about it in Washingtonian Magazine’s “Best Of” issue where it had been featured as the “Most Fun Art Fundraiser.”

I share this concept (as told to me through their experience) as the idea might resonate with you.

This annual event features hundreds of original pieces donated by Art League and Torpedo Factory Art Center artists.  The number of tickets sold matches the number of works donated, so everyone goes home with a piece of art.  Some of the selections are worth $175 … others are valued at thousands more.

(You can see photos of the 2012 artwork on Flicker here:  http://www.flickr.com/photos/theartleague/sets/72157629236975371/ )

For reasons which will soon become obvious, guests are encouraged to view the works online and in person in the two weeks prior to the event.  They are advised to jot down the numbers of the pieces they find most appealing.  (The reason being is that they won’t have much time to decide at the event!)

On event night, ticket-holders crowd into the art space, taking up all three floors.  Seating is limited.  The announcer stands on the ground floor in the atrium area so he can be more easily heard and seen by those in the second and third levels.  Some guests lean over the railing to see and hear.

Tickets are randomly drawn as the event gets underway.  When the name of each ticket-holder is announced, he has a few seconds to shout out the number of the piece he wishes to claim.

If you’re lucky enough to be one of the first ticket holders drawn (my friends were in the 200s and 400s, respectively) it can be a short night for you.  Otherwise, the process takes several hours.  You’ll need to listen to each number called so that you can cross it from your list, should the chosen piece be on your list of favorites, too.

Though other prizes are randomly awarded throughout the night (e.g. tickets to shows, gift cards to restaurants and hotels), the focus is on the art.

Does it sound like the right fit for your growing art consortium?  My friends had fun and it’s a neat way to acquire an original piece of art.  It might just work for you.

see also 1/7/2013

 

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PUPPETRY ARTS AT UCONN

Bart P. Roccoberton Jr., Director of Puppet Arts at UConn

When people think of puppetry, they often think of popular, children’s shows like The Muppets, Sesame Street or Mr. Rogerssee how many of these TV puppets you can name! However, puppetry is much more than that. You cannot go to the movies or watch television without at some point seeing a puppet, either knowingly or unknowingly.

Puppetry has been used in movies and television for years, and with new technology, the form is only getting better. The world is their palette, using many types of materials. And with the advancement of technology, we can expect even better puppets and better performances. Though puppetry is still performed in traditional ways, the use in popular media is significant. They are easy to reset and easy to tweak, saving industries money to gain the same effect as if they chose to go with computer animation.

Bart P. Roccoberton Jr, director of the renowned Puppet Arts Program at the University of Connecticut, explained that there are many different paths to go into the field of puppetry. The most traditional is becoming an apprentice to a puppeteer or, now there’s the option of studying puppetry at a university, which provides a broad knowledge of the field in a much shorter time than it would take to learn independently. Roccoberton’s students at the University also come out of school learning the craft of puppetry, and the self-discipline of being your own boss.

The Puppet Arts Program students at UConn also work closely with the drama department, so the puppeteers learn how to perform using their puppets as well as being taught in the puppetry program the craft of building them. Roccoberton explains that by knowing how to both build and perform, it gives the students more of an edge when they begin their professional careers. Performers who know how to build will better be able to understand the puppet they are working with. While the puppet builders will be able to create a puppet that can move with the performer and create fluidity in the performance.

UConn’s Puppet Arts Program is one of only two schools in the country that offer a degree in the form, and it’s the only one to give three different types of puppetry degrees. There are also still only a few schools in the world that offers accredited academic degrees in Puppetry. UConn is also home to The Ballard Institute and Museum of Puppetry,  which has  more than 2,500 puppets from all over the world; an archive of books, manuscripts, posters, drawings, audio-visual materials and photographs all covering the history of puppetry. The Institute curates and produces exhibitions of puppetry, both at the Ballard Museum and for touring across the United States.

In 1962, when  the Drama, Art and Music Departments at UConn merged to form the School of Fine Arts, Professor Frank W. Ballard added puppetry to the curriculum. Classes in puppetry began in 1964 and continue today under Roccoberton who succeeded Frank Ballard as the Director in 1990.

Bart P. Roccoberton Jr., is a graduate of the University of Connecticut’s MFA program, as well as Artistic Director of The Pandemonium Puppet Company, and Founder and former Director of The Institute of Professional Puppetry Arts at the Eugene O’Neill Theater Center.                                                                                   –contributed by Mallory Matula

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Staying Current in Book Publishing

by Melissa Jacobson, Book Designer, Chelsea Green Publishing

13 Melissa Jacobson - graphic design.png

Although many facets of publishing haven’t changed in decades, a lot of its opportunities require curiosity and adaptability. In college, I pursued the subjects that interested me instead of focusing on a specific end goal. Interning and volunteering helped me explore a variety of art- and book-related professions. Helping a sculptor who worked on commission taught me I wanted an office job. A letterpress shop introduced me to the beautiful mechanics of type and design layout. Researching new markets and grant funding opportunities for nonprofits showed me how much I enjoyed organizing information and demonstrating results. I discovered my long-term interests and confidently listed over 3 years of relevant experience on my first job application.

Very soon I learned about the highs and lows of working for a company that develops commercial products. My first full-time job began in 2008, so I accumulated and managed multiple workloads when colleagues were laid off. Then, we published the company’s first New York Times best seller and I couldn’t imagine wanting to work anywhere else. I learned the most when priorities shifted and I had the opportunity to be trained in, or more often teach myself, something new to help the forward momentum of the company. My book arts, printmaking, and Excel experience had opened the door for me as a production assistant. My other creative experiences and passion for organization bought new and diverse tasks to my desk. Before long, I had to write up new job descriptions to explain how I routinely assisted multiple departments. When I decided to leave for another opportunity, they had to hire two employees to replace me.

At Chelsea Green, I am a book designer who focuses on print, but I always keep the future eBook conversion in mind. Digital media inherently offers interesting potential for many designers; but, markets are still being researched, budgets are constantly re-evaluated, and designing eBooks frequently just means simplifying the print book styles. But that doesn’t let anyone off easy.

Learning specific software can be a moving target for book designers working on print and digital editions. The first publisher I interned for in college still used Pagemaker even though we were being taught InDesign and most other publishers were using QuarkXpress. Now, I only need familiarity with Quark to work in the archives, Adobe continues to release new versions of InDesign that are barely cross-compatible, and I am brushing up on HTML so I can edit eBook code with Sigil or Dreamweaver, when necessary.

But in a more positive light, many new software developments are providing more efficient steps for all phases in the print and digital book design process. Staying current and relevant in a fast-paced work environment means learning how to facilitate your overall workload. For a book designer, this can make an earlier task take longer but clearly results in time or monetary savings down the line. Every publisher operates differently, but my experience at small, independent companies, has encouraged me to continually improve my skills and efficiency for the quality of our books and timeliness of our releases.

Melissa Jacobson interned for her first book publisher in 2005 and is now the first in-house book designer at Chelsea Green Publishing. Previously, she spent over three years at Quirk Books where she coordinated print production, managed and designed sales materials, and established a digital content conversion program. She earned her MFA in Book Arts/Printmaking from The University of the Arts and her BFA in Illustration with a minor in English from the University of Connecticut.

 

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Evolve or Die: The Arts Must Use Social Media

Dan Meagher – Director of Marketing for Diablo Ballet

13 Diablo Ballet

Marketing dance & ballet is tough. We’ve built a wall up that keeps the many out because they feel they don’t fit in. I think it’s time to take the “classical” out of the “classical arts.” The word “classical” conjures up visions of going to a grand, marble columned opera house where people sit in velvet seats and drink champagne. Can we make people any more afraid to go see a ballet?

At Diablo Ballet, I believe that social media helps us break down these walls. We been able engage dance fans and non-dance fans by showing video of legendary dancer performance on YouTube, share inspiring quotes on Facebook, and even creating a new ballet via Twitter. And people love it.

The response has been an outpouring of support. In less than one year, we grew out Twitter followers from 500 to over 5,000, increased our Facebook followers by 90%, and reached over 10,000 views of our YouTube channel. How this was achieved was no great marketing secret. We simply talk to people and showed them why we think dance is one of the most powerful forms of communication. Very simple and basic.

For you administrator types..Yes, we even saw revenue increase related to social media. We sold out our May program and used a special SM code to track sales. Our November holiday performance saw a significant increase, in part due to our “Give Up the Nut(cracker)” SM campaign.

Simply put…non-profit arts organizations must embrace the power of social media. Our lives are mediated. We check our Facebook or Twitter several times day, send pictures on Instagram, tell our stories on blogs, and talk to family & friends on Skype. We have to harness the power to reach new, non-traditional audiences. They;’re out there and waiting for the arts to join the social media party.

We have many folks following us on Twitter who have never seen a dancer performance. I love that.

This is the power of social media. If we don’t reach this audience, the classical arts will slowly go away. Why? Because we are no longer relevant in people’s lives. We must tell and show people why the arts matter…why we can touch them. We face an uphill battle with the growing leisure industry. Not only does dance compete with other arts (theatre, symphony, opera, museums), but also movies, television, sports, and so many other options. Today, one doesn’t need to leave their house to be entertained. We can watch a movie of our choice at home on our computer, order food delivered from our computer, and even video chat with friends own our computer. Why should anyone lhave the need to eave home to be entertained?

One way Diablo Ballet is harnessing the power of social media is through our Web Ballet project. We are creating the first ballet made up of suggestions from the internet, which will be performed live this March. With this idea, we’ve engaged people in creating art, we’re allowing people to share in the creative process, and we’re showing them that they can be a part of dance. We’ve received hundreds of suggestions from all over the world, which shows that there is a desire for participation in the arts. On February 15th, our choreographer will review all the suggestions and choose 7 to incorporate into the new ballet. We’re excited to see what the world creates.

You don’t need to do project like The Web Ballet to engage your audience. Just talking to people in a conversational style about what your organization is doing is a great start. Share the inside stories, the behind-the-scenes tales. Take photos of your new sets or costumes. Share a video of your office manager’s birthday cake. Put a human face on your organization. Even though we are disconnected by social media, we still want to know that there is a heart beating inside the organization.

Social media is a new, exciting world for the arts. We must connect and engage in order to survive.

Dan Meagher is Director of Marketing for Diablo Ballet, a professional dance company in the San Francisco Bay Area.

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Oberlin College & Conservatory’s Creativity & Leadership Project

MaryClare Brzytwa, Director of Conservatory Professional Development, Oberlin College

Oberlin

How is the curriculum changing to reflect career needs of today’s students?

We are incorporating more technology and entrepreneurship classes into professional development. We are increasing the bandwidth of our traditional professional development practices by working with students on social networking, web design, basic proficiency in the audio and video tools needed to develop and maintain an online portfolio, as well as critical thinking regarding blogging and developing an organic personal brand. One way I am encouraging students to begin the practice of “putting themselves out there” is to work with them in a one on one setting to develop the content for a website with a basic bio, photos, and ( if appropriate) video and audio documentation of their skills. This includes project management planning and developing timelines for recording and mastering in our world class studios and concerts halls. Once we have polished all of the basic ingredients, we work together on the construction of a site. The Office of Professional Development maintains a searchable blog which is constantly being updated with opportunities for professional development and a gig referral service with access to all of these student sites for local community members who are interested in hiring students.

Some students have even begun blogging about their experiences performing in the community. My personal favorite is a student who has begun to keep a collection of photos of every organ she has performed on. We see these services as an opportunity for students to practice for their professional life beyond Oberlin.

What are your and Oberlin’s plans for helping arts students in their career choices?

Oberlin College’s Creativity & Leadership Project is a multi-disciplinary effort designed to encourage students to put their innovative ideas into practice. The project reflects Oberlin’s musical and artistic excellence, academic rigor, and longstanding commitment to preparing students for leadership and civic engagement. Oberlin’s approach to entrepreneurship derives from the synergy between the liberal arts and pre-professional training. It challenges students to imagine their lives beyond Oberlin, to prepare for and “practice” those lives while they are students, and to draw upon and interweave their intellectual and artistic interests, ideas, and aspirations with experiential learning and co-curricular activities as they seek to tackle the questions, challenges, and opportunities of the 21st century. The project emphasizes creativity, leadership, and innovation as attributes at the core of successful ventures in any field.

Open to all Oberlin students, the Creativity & Leadership Project offers various levels of financial support for project development and, through mentored experiential opportunities, courses, workshops, and guest lectures, helps to prepare students for the challenges of implementing their own ideas.

In addition to the C&L program we also offer a one of a kind internship program in the Bay Area that gives students the chance to work in Bay Area arts internships with organizations ranging from a 5-person jazz non-profit to the San Francisco Opera. This year we sent over 30 students to the Bay Area where they interned with an array of organizations, from studio orchestras, string quartets, and light opera theaters to coffee house concert venues, radio talk shows, and elementary school music programs. All tried their hand at many tasks, from marketing and organizing events to teaching and performing. Much of this was accomplished by harnessing Oberlin’s vast alumni network and there are plans to expand the program to New York in the near future.

What opportunities do you foresee developing in the business world for students in the arts?

I am very interested in the intersection of arts and technology. Commercial sound design and composition jobs in the fields gaming, interactive apps, and media in general.

MaryClare Brzytwa is the Director of Conservatory Professional Development, Oberlin College & Conservatory of Music. Information on Oberlin’s programs are at:

Creativity and Leadership Program: http://new.oberlin.edu/office/creativity/
Professional Development Opportunities Blog: http://oberlinconprodev.tumblr.com/
Bay Area Internship Program: http://obiebayarea.tumblr.com/InternshipDescriptions
Gig Referral Service: http://oberlin.edu/career/employers/gig_referral.html

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Designs on the Fashion World

 By Harleen Kaur Chhabra, Fashion Designer

Harleen Chhabra designs

One of the biggest misconceptions about achieving success in the fashion industry is that creativity is everything. The competition in the industry has become so intense over the years that having talent just isn’t enough anymore. A very big part of succeeding in the business is networking and knowing people who can recommend you to someone who is hiring. The industry is so saturated that there are hundreds of unemployed designers all applying for the same jobs which leads to stacks of resumes for employers to go through. If you know someone who can recommend you and attest to your innovation, creativity or motivation as a designer, you’ll have a very strong advantage over the stack of resumes that are sitting on a recruiter’s or manager’s desk. In order to get that advantage, many young designers start out working for temp agencies that specialize in the fashion industry that will assign them short-term jobs where they can meet different people and build up a solid network of references. This is one of the best ways to get experience and network as a young designer and some of the leading agencies include fourthFLOOR fashion, 6The Solomon-Page Fashion, and 24|Seven.

Now, this isn’t to say that creativity and talent account for nothing because creativity is ultimately what allows a company to grow–and this can be applied to any business, even outside the fashion world. Marketing can only go as far as the product will allow, and fashion evolves so quickly that you have to either perfect something that’s already out there or create something that’s not. The problem is that almost everything has already been done. The last century has been filled with almost every style of apparel and accessories you can imagine, which has led to the last 10 or so years simply turning into a recycling of trends rather than the innovation of new ones. There’s not much left to do which is why a lot of designers focus their brands on perfecting certain trends or adding more value and function to their designs for consumers who are more concerned with the value and functionality of clothing rather than the aesthetics. I think it’s important for designers to really think about which of these markets they want to cater to–the value-driven consumer, the trend-driven consumer, or the traditional consumer.

Determining your consumer base is especially essential to those designers who want to own their own label someday because fashion is a consumer-driven industry. One of the biggest challenges a company can face is selling their goods, but this part comes easy when you design with your consumer in mind. Try sketching some stuff for a type of market you haven’t really focused on before–men’s apparel, outerwear, handbags, and shoes are some commonly overlooked fields that may be good to try. Not only will you gain confidence designing outside of your comfort zone, but you may also discover that you like designing for an unfamiliar consumer base better! This type of challenge helps develop designers in many ways and can really help foster creativity. Buyers hate to see–what I like to call–“stale” collections with trends that have been overplayed or overdone, which is why it’s always important to stay creative. A fun way to get some ideas for which other consumers to design for, look on fashion blogs and websites. Two of my personal favorites are Fashion Copious and Refinery 29.

Before beginning to sketch ideas for a collection, it is important gather all of your inspiration and post it on a board that you can look at while sketching. This helps to keep a cohesive look and mood throughout the beginning stages of a collection, and it’s actually my favorite part of designing because it’s where all of my ideas come from. I like to do small thumbnails of the designs first and then choose which ones I’d like to sketch and render since not every idea comes to fruition

Harleen Kaur Chhabra was born and raised in Northern Virginia and attended the University of Connecticut where she received a BFA in Art with a concentration in Illustration and Costume Design. She began her career as an intern for fashion designer Laura Dahl and has recently worked at the Thuy Atelier in New York City as well and the Connecticut Repertory Theatre. She is currently working for Nine West and does freelance fashion design work as well.

Readers with questions are invited to contact Harleen at HarleenKChhabra@gmail.com and to visit her website.

 

 

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