Susan Raab is a specialist in arts marketing and branding who, for nearly thirty years has consulted with people in literary, performing and fine arts from around the world and helped them promote and market themselves and their work. Her company Raab Associates is recognized internationally as a source to turn to for marketing advice and innovative solutions in the arts, education and non-profit sectors to meet the ever-changing challenges of balancing creative and cultural work with the requirements of thriving in a challenging business environment.
She is a journalist and speaker who presents on arts marketing, branding, publicity and promotion, and her passion is helping artists promote themselves in an authentic and meaningful way.
For more than a dozen years, she’s also sponsored the Raab Associates Prize for Illustration for fine arts students at the University of Connecticut and is a textile artist who does art quilting and fabric art. She’s promoted apps, associations, awards, books, conferences, dolls, educational products, estate properties, games, licensed characters, magazines, music, television programs, theatrical work and toys.