Marlene True, Metal Sculptor
As an undergraduate student, Marlene True thought she would pursue ceramics, her first love in art. But when she took an elective in metal work, she found she loved the range of materials and techniques that involved.
She did find it challenging to find ways to bring color to the metal work, but that changed when she heard a lecture by Bobby Hansson, author of The Fine Art of the Tin Can, which provided a whole new medium that she found she loved and is still using today in her art along with other metals.
Tin cans, which are actually made from mild steel with a thin tin coating, proved to be colorful, lightweight, yet structurally strong, so allowed for working in larger pieces. True knew that in the process of fabricating, soldering would remove painted images, but discovered she could use gold plating and powder coating to get the surface color she wanted. Fabrication methods such as Cold-connecting gave her the ability to build pieces while retaining the original color or image.
True started working with tin ten years ago and, by 2008, she felt really established with it. She sold at craft shows and found she loved talking with people and engaging – and saw that consumers often wanted to share what they knew about the history of some of her found tin items – whether they were food cans, cosmetic tins, or other types of old containers. She also enjoyed doing research and finding out more about the product’s background and how it had changed – both in its graphic design and usage over the years. When at one point her work turned to using bottle caps to make tiny spoons and other items, she discovered people had some very particular brand loyalty to favorite types of soda and beer!
While selling at craft shows she found that she needed to make a lot of production items to have enough inventory to sell, and through that process learned she preferred working at her bench making one of a kind pieces which kept the work moving in new directions.
Following graduate school at East Carolina University, she was invited to teach at Pocosin Arts in Columbia, North Carolina. She enjoyed the experience and asked to do a metalwork residency and, since they didn’t have their own metal studio, she brought her own bench and material and had a fantastic experience. True then helped write a grant to get a metals program started and, when the grant came through, she stayed on to teach a Jewelry and Business class. “It’s a great place to be, and now we have students and teachers coming from all over for all sorts of metals and jewelry classes.”
True has embraced the business side herself and believes artists must be prepared to be active with that if they want to gain traction for their art and career. “It’s time-consuming. You have to order materials, do your accounting, handle photography and advertising, attend shows, and teach courses. Perhaps you can get help with some of it, but most people have to expect to spend about fifty percent of their time on the business side of the work. It’s best if you can view it as part of your creative process.”
Personally, True has found that the big challenge is managing her time. “You can easily spend every waking hour doing your artwork and what’s related to it. I try to keep a balance with my personal life – and find that stepping away for a bit helps me get refreshed to do better in my art.”
Her main tip for artists is: Don’t rush! “I find when I teach, students are often anxious to get to the end point of a project quickly. I tell them that, if they try to find a shortcut and rush through the work, they’ll usually pay for it in the end trying to correct something that a little more time spent in the beginning would have made a non-issue.”
For those interested in working in metal, she recommends The Society of North American Goldsmiths, which was the most helpful to her in learning more about the field through conferences, workshops and the opportunity to meet other artists. “They run a lot of exhibitions of work, so people can enter art into shows. I’ve also found their Maker’s Profiles very helpful because it provides a place for people to post images of their work and news about what they’re doing – like a mini website, but even better because you get the benefit of traffic from a large audience.”
Metal Museum Store, Memphis, TN; Facèré Gallery, Seattle, WA; and Equinox Gallery, San Antonio, TX. She’ll be teaching at Thomas Mann Studio Flux in New Orleans from October 30 – November 5 and then in scheduled to teach at West Dean College in Chichester, West Sussex, UK from May 2 – 5.
Arts to Market celebrates the work of artists, innovators and arts organizations and shares advice on balancing the creative life with arts marketing and business development.