“One price fits all” at this fundraiser event for a local art league

By Sherry Truhlar, President, Red Apple Auctions

Artist auction display - sketch

Last February (2012), two friends of mine headed to Old Town, Alexandria, VA to participate in The Art League’s Patrons’ Show.  For a $175 ticket, they each came home with an original work of art.  It was a sold-out night with almost 700 people attending.

I haven’t yet attended this event myself, but it’s gotten some good P.R.  My friends had read about it in Washingtonian Magazine’s “Best Of” issue where it had been featured as the “Most Fun Art Fundraiser.”

I share this concept (as told to me through their experience) as the idea might resonate with you.

This annual event features hundreds of original pieces donated by Art League and Torpedo Factory Art Center artists.  The number of tickets sold matches the number of works donated, so everyone goes home with a piece of art.  Some of the selections are worth $175 … others are valued at thousands more.

(You can see photos of the 2012 artwork on Flicker here:  http://www.flickr.com/photos/theartleague/sets/72157629236975371/ )

For reasons which will soon become obvious, guests are encouraged to view the works online and in person in the two weeks prior to the event.  They are advised to jot down the numbers of the pieces they find most appealing.  (The reason being is that they won’t have much time to decide at the event!)

On event night, ticket-holders crowd into the art space, taking up all three floors.  Seating is limited.  The announcer stands on the ground floor in the atrium area so he can be more easily heard and seen by those in the second and third levels.  Some guests lean over the railing to see and hear.

Tickets are randomly drawn as the event gets underway.  When the name of each ticket-holder is announced, he has a few seconds to shout out the number of the piece he wishes to claim.

If you’re lucky enough to be one of the first ticket holders drawn (my friends were in the 200s and 400s, respectively) it can be a short night for you.  Otherwise, the process takes several hours.  You’ll need to listen to each number called so that you can cross it from your list, should the chosen piece be on your list of favorites, too.

Though other prizes are randomly awarded throughout the night (e.g. tickets to shows, gift cards to restaurants and hotels), the focus is on the art.

Does it sound like the right fit for your growing art consortium?  My friends had fun and it’s a neat way to acquire an original piece of art.  It might just work for you.

see also 1/7/2013

 

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