Latitude, an international research firm, just released The Future of Storytelling, a study on what audiences want in storytelling and, not surprisingly, they found people want an integrated, interactive and meaningful experience. Readers and viewers like when they can change the outcome of a story. They want to interact with others. And they want to experience it with all their senses.
Stories should also be integral to the real world, and provide opportunities to engage. Ideally, it will move them to action, to volunteer, to learn something, or to have a new experience. In fact, more than half said, if a story moved them in that way, they’d even be willing to help fund stories via Kickstarter and other platforms.